Soaps are made from natural fats and oils, while detergents use synthetic additives as their cleaning agents. Our researchers found soaps to be the solution for a newborn's sensitive skin.

Once upon a time, in a land known for skincare named Japan, Arau (pronounced uh-r-ow) skincare products could be found in homes across the country. Soon, we realized the little ones needed their own special skincare, and arau.baby was born. A generation in Japan has grown up with us, and we're just getting started.

Caring for our babies means caring for the future; ensuring the resources we enjoy are there not just for our kids, but for kids of their own. As our products are plant based, they're readily biodegradable, helping to protect our water for future generations. We also only use thoughtfully sourced ingredients, to maintain Earth's rich life for years to come.