Why Conscientious Parents Choose arau.baby

Best Product Parenting Awards, Japan

Mom's Best Award 2023 & 2022, Japan

Babycome Award 2022, Japan

Mamadays Excellence Award 2020, Japan

"Fantastic for sensitive skin" - Kat
arau baby brand icon puku-chan heart eyes
"Love that there are no additives" - Christen
arau baby brand icon puku-chan
arau baby brand icon puku-chan
"I heard of this brand when I was in Japan" - JC Jones

Give them the love they deserve

Newborns deserve the best. For cleaning bottles, having clothes and bedding ready, and making bath time your happy time, arau.baby is here with premium products to keep your child's skin vibrant all day long.

Smile! It's Safe

All products are specifically designed for the unique needs of your baby's skin. You can rest easy, knowing decades of research has gone into helping our products meet your safety standards.  

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A plant-based clean that's easy to wash off, for naturally healthy skin.

Foam Body Soap

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Maintain bright colors, get the clean you need, and avoid skin irritation.

Laundry Soap

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