Greeting Families for a Generation
Your baby wasn't dropped off by a stork. arau.baby didn't pop out of thin air either.
Arau (pronounced uh-r-ow) was born in our home, skincare savvy Japan, from a parent company rooted in environmentally conscious hygiene products. It was here that the question arose, “Why aren’t there natural, powerful, and gentle products designed to meet the unique needs of new families?” Shortly followed by, “How can we ensure infants stay clean without irritating their sensitive skin?”
The plant, and science, based formulations of arau.baby was the answer to both these questions. Formulated to be safe yet strong, powerful yet proven to leave behind little residue, families flocked to bring us into their homes. Soon, arau.baby was a staple across Japan and beyond.
Making the Grades
While staying humble is in our blood, it always feels good to be recognized for hard work. Beyond becoming a leading hygiene product for families throughout Japan and beyond, arau.baby products have been recognized for their safety and effectiveness in multiple avenues.
Now, we're happy to bring more joy across the Pacific into your home! Welcoming the next generation of smiles, hopes, dreams, and laughing into the world.
