Soak in the soap!

Soak in the soap!

They may seem similar, but there's a big difference between soaps and detergents. Soaps are made from natural fats and oils, while detergents use synthetic, often petroleum-based, additives as their cleaning agents. Our researchers found soaps to be the solution for a newborn's sensitive skin.

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Greeting Families for a Generation

Greeting Families for a Generation

Once upon a time, in a land known for skincare named Japan, Arau (pronounced uh-r-ow) skincare products could be found in homes across the country. Soon, we realized the little ones needed their own special skincare, and arau.baby was born. A generation in Japan has grown up with us, and we're just getting started.

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Designed for Future Generations

Designed for Future Generations

Caring for our babies means caring for the future; ensuring the resources we enjoy are there not just for our kids, but for kids of their own. As our products are plant based, they're readily biodegradable, helping to protect our water for future generations. We also only use thoughtfully sourced ingredients, to maintain Earth's rich life for years to come.

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