Our story through the years
A cleaner start
In post-war Japan, poor sanitation was causing illness. Shota Saraya stepped in with innovation and care, creating Japan’s first antibacterial liquid soap made from coconut oil — replacing bar soap in public washrooms.
Hands made safer
Saraya develops Japan’s first alcohol-based hand sanitizer, making hand hygiene easier than ever.
No-touch innovation
The world’s first no-touch sensor dispenser is introduced by Saraya—years ahead of the competition.
Crossing oceans
Saraya ventures to America, sharing its mission of clean and sustainable living.
The birth of Arau
Saraya creates Arau, a line of natural soaps designed with families in mind. This became the foundation for Arau.Baby.
Leading with responsibility
Saraya becomes the first Japanese manufacturer to join the Roundtable on Sustainable Palm Oil, supporting global conservation.
Recognition for sustainability
Saraya receives multiple environmental awards, including the Japan Environmental Business Award and the Asahi Citizens Award, recognizing its commitment to sustainability.
Arau.Baby is born
Arau.Baby officially arrives, offering safe, additive-free, plant-based products that keep little ones clean, healthy, and cared for.
Global honors
Saraya earns the Minister of Foreign Affairs Deputy Director Award at the inaugural Japan SDGs Awards and the Sustainable Palm Oil Best Practice Award. That same year, Arau.Baby Laundry Products are recognized by Oh! Pama magazine in Hong Kong as one of the most trusted and loved baby brands.
Award-winning care
Arau.Baby Laundry Soap wins at the 14th Parenting Awards, celebrated by families for keeping baby’s clothes fresh, soft, and safe.
A home in America
Arau.Baby launches in the United States with its U.S. headquarters located in Orem, Utah — bringing gentle, plant-based care to families across the country.
100% biodegradable
Designed to break down naturally, our products help reduce environmental impact without sacrificing performance.
Free from harsh additives
We exclude synthetic surfactants, parabens, dyes, and silicones to support the skin’s natural barrier and reduce irritation risk.
Dermatologist-approved for all ages
Tested and trusted for newborns, toddlers, and even adults. Because your family deserves formulas that work without worry.
Sustainably sourced palm oil
Certified and traceable, our palm oil is sourced responsibly to support biodiversity, fair labor, and ethical farming practices.
